Mobile navigation app Sygic is introducing driver behaviour analysis to its platform.
The top-rated app was founded in Slovakia in 2004 and is now a Deloitte Fast 50 company.
Sygic produced the first ever turn-by-turn navigation app for iPhone in 2009. With over 200 million unique users on iOS, Android and Windows, the company is now a global leader in advanced GPS navigation.
The new software aims to motivate and encourage drivers behind the wheel by allocating a safety score.
It works by evaluating the driving style in real time by speed, acceleration, braking, and cornering.
Distraction factors are also taken into account, analysing whether the driver is touching or using a mobile phone while driving.
The algorithm uses phone sensors combined with unique technology to get all inputs even without an internet connection.It allows easy integration into any automotive or truck fleet solution.
After each trip, the score is evaluated and saved in the trip log and is used as a source for big data analytics, machine learning, and data mining.
Sygic chief executive Martin Strigac says the technology encourages driver safety in a rewarding fashion.
“What is so unique on this innovation, is that we can process it in real time and provide prompt feedback to the driver.
“Instead of late report or dashboard with the trip log, we can educate and encourage them in a fun way by integrating our enterprise gamification features, coaching, rewarding or social elements,” Strigac says.
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