Suzuki Australia has franchised dealership growth occurring across the country.
The small car company has grown its dealer footprint by 8% in the last financial year from 88 retail sites to 95 by the end of June.
Suzuki Australia’s most recent additions to the network include the Jarrett Motor Company in Bridgewater, South Australia, and as far as Broome Suzuki in Western Australia.
On the east coast NSW signage going up is at Pennant Hills Suzuki in north-west Sydney, Kelly Suzuki in Gateshead, south of Newcastle; Suttons City Suzuki in Zetland, Sydney; Muswellbrook City Suzuki on the New England Highway to Tamworth, and Graham Betts Suzuki in Armidale.
In Victoria, Mantello Suzuki is in Fawkner in Melbourne’s north, Heidleberg Suzuki to the east, and – even further east – is Eastern Suzuki in Lilydale, expanding from its current Croydon dealership adjacent to Eastern Renault.
But Suzuki says it’s not stopping there, with franchise negotiations underway to potentially crack 100 dealerships in the next year.
The newest dealerships and redevelopments will use Suzuki’s showroom design guidelines.
As recent Canstar Blue customer satisfaction winners, Suzuki Australia’s general manager of automotive Michael Pachota says being hungry for growth means having to wear many different hats to be “strategic in its appointment of new dealers”.
“As cities and housing developments continuously expand, so must we keep up with the demand of a growing population by enhancing rather than compromising our existing network opportunities,” he says.
“Our recent dealer appointments reflect our business strategy with an aim to maximise awareness from a geographical position,” Pachota explains.
“We found in various regions, due to changes over time, openings in prime market areas may have arisen and were simply never filled,” he adds.
Suzuki Australia has a number of new product arrivals in coming years, including the new Jimny off-roader and a new drivetrain for the Swift.
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