Australians may be spoiled for choice for car parts, if Burson Group has its way.
The SMH reports that Burson boss Darryl Abotomey is planning on a supermarket-style ‘home brand’ assault on the parts market.
Burson Group, which snapped up Metcash’s car bits businesses earlier this year with the $275m purchase of Autobarn, Autopro, ABS and Midas Mufflers, wants to double its private label range.
Abotomey explained that Burson Group plans to swell its private label offering over the next four years to make up 25% of products on store shelves.
“It’s a constant evolution like what the supermarkets have done to get the public to accept the quality,” he told the newspaper.
Burson’s bread and butter – via the businesses it owns – will be the 30,000 mechanics and workshops throughout Australia. The group is estimated to have a $5bn share of the country’s $14bn parts industry.
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