Subaru Australia appoints Ryan Williams (R-Willy) as brand ambassador

Subaru Australia has welcomed multi-sport athlete and BRZ owner Ryan Williams into its family of brand ambassadors.

Williams, also known as R-Willy, is an internationally recognised four-time X Game Gold Medallist and four-time Nitro Circus Gold Medallist.

According to Subaru Australia, Williams continues to push the boundaries of both BMX and Scooter by performing world-firsts time, and time again.

The brand says whether he’s on a scooter, a BMX bike or even a lounge chair, he is always pushing trick progression. 

At X Games 2022, Williams – a three-time Big Air champion and star performer on the Nitro Circus Tour – earned the inaugural MegaPark contest when he landed a competition-first kick-less front flip windshield wiper.

Aside from his passion for action sport, Williams says he is also passionate about the Subaru brand and is a long-time BRZ owner. 

“The first car I bought was my 2016 Subaru BRZ and I have absolutely loved it every day since the day I got it,” Williams says

“I have always looked up to Travis Pastrana and watched him race Subarus, so to now be partnered with Subaru myself, it’s a dream come true. I’m so excited to be a part of the Subaru family and I cannot wait to see what we can create together in the future,” he says.

Subaru Australia says Williams’s passion for the brand combined with his enlivened nature makes him the perfect fit as an ambassador.

“We are thrilled to welcome R-Willy to our team of brand ambassadors,” Subaru Australia national marketing manager Trent Whitechurch says.

“Ryan’s passion for the Subaru brand, attitude of living life to the fullest, and his cutting-edge creativity that pushes him and his profession to new heights, embodies the message we wish to pass to our community,” he says.