Stellantis rebrands its 66 UK dealerships

Stellantis has rebranded its wholly owned dealer group in the UK, which had previously traded as Robins & Day for more than 100 years.

Mirroring the groups retail division in Europe and Morocco, the 66 franchise locations in the UK are now called Stellantis &You, Sales and Services.

Robins & Day was founded in 1913 when two bicycle businesses merged together. In 1960 it began selling Hillman, Talbot and Peugeot cars. in 1970 Robins & Day was acquired by the Peugeot Motor Company.

It ran Abarth, Citroen, DS, Fiat, Peugeot and Vauxhall dealerships across the country. The Vauxhall brand joined Robins & Day in 2018 following the integration of the Vauxhall and Peugeot/Citroen retail networks.

The new name will foster the sense of belonging and present the strength of Stellantis &You, Sales and Services in the UK, aligning with Europe and Morocco which launched in November 2021.

Stellantis &You, Sales and Services, brings together 10,400 collaborators, representing 11 brands across 12 countries. 

Multi-franchise expansion plans are currently underway for Stellantis &You UK. Following the introduction of Fiat and Abarth brands to existing Peugeot and Citroën showrooms in Sale and Birmingham Central. 

Guildford has recently extended its facilities for Aftersales to include Abarth, Citroën, Fiat and Jeep. Stellantis &You Chelmsford will soon open a Citroën showroom and a new development for premises is scheduled to commence in Bristol.

Stellantis &You UK is experiencing success with this approach, with 17 of its 29 sites now multi-franchise, currently with Abarth, Citroën, DS Automobiles, Fiat, Peugeot and Vauxhall Brands.

Stellantis &You UK’s Aftersales Centre in Brentford was also expanded to 35 ramps in 2022 to provide servicing facilities for Abarth, Alfa Romeo, Fiat, Fiat Professional and Jeep customers in addition to existing Citroën, Peugeot and Vauxhall customers. 

Furthermore, all Stellantis brand parts are now available from all five of the Stellantis &You UK Distrigo Parts Hubs.

This name change also follows the recent launch of selling online now live on the Stellantis &You UK website offering customers the ability to find their perfect used car and make a full purchase. Stellantis &You UK has ambitions for a 25% online sales contribution by 2025.