Crash testing organisation ANCAP is taking its latest awareness campaign to the states.
Asking motorists to think of their vehicle as the determining factor in saving their life in a crash, the Australasian New Car Assessment Program will air two commercials on network television.
ANCAP says the attention and resources put into other factors continue to miss the mark.
“Many road safety campaigns have tended to focus on behavioural aspects such as speed, fatigue, drink driving and enforcement,” ANCAP chief executive James Goodwin says.
“We also want to draw attention to the fact that older vehicles (those built 2001 or earlier) are over-represented in fatal vehicle crashes, which is why this campaign also calls to improve the affordability of newer, safer vehicles and encourage fleet renewal,” he says.
Two parallel TV ads will air across Queensland, ACT, Tasmania, Victoria, the Northern Territory and South Australia. New South Wales and Western Australia will air the advertisements in the coming months.
At the same time, RACQ is targeting speeding P-plate drivers as “endangering” other motorists.
More than 212,000 learner and P-plate drivers have been caught driving 13-20km/h over the speed limit since 2013.
“These are scary stats and show just how foolish many young Queensland drivers are behind the wheel,” says RACQ spokesperson Clare Hunter.
“Speeding is one of the five biggest killers on Queensland roads and it’s shocking so many of our most inexperienced drivers are taking these risks,” she says.
“It reinforces the need for more road safety education for young drivers on the dangers of speeding and that’s why the work our RACQ teachers do in our State’s schools is so vital,” Hunter adds.
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