Saudi woman racer Aseel Al Hamad commemorated the reversal of the ban on female drivers in her country with a lap of honour in a Jaguar F-Type.
Jaguar and Al Hamad have joined forces to remember the June 24 lifting of the ban each year through World Driving Day – a global programme which invites both men and women to celebrate the enjoyment of driving now and in the future.
Al Hamad, the first female board member of the Saudi Arabian Motor Federation, had never driven on a track in her home country before.
“Having loved cars since I was a child, today is highly emotional for me,” Al Hamad says.
“This is the best driving moment of my life. What better way to kick off World Driving Day than a lap of honour in my home country in a Jaguar F-Type.”
On World Driving Day Jaguar invites people to share a memory of their best driving moment (image or anecdote) using the #worlddrivingday.
As part of its ongoing work with more than 40 universities and academic institutions globally on future mobility solutions, the company will also be partnering with a university in Saudi Arabia to join this global network.
The partnership, to be announced later this year, will help shape the company’s future innovations as it moves to an autonomous, connected, electrified and shared future (ACES).
“It’s easy to forget and take for granted the enjoyment of driving and just what a privilege it is to get behind the wheel of a car,” Jaguar customer experience director Fiona Pargeter says.
”World Driving Day is a commitment from Jaguar to celebrate this key moment annually for both men and women.”
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