New sales director for FCA

Fiat Chrysler Australia’s new sales manager is joining the company with a strong recent performance record behind him.

Edward Butler is returning to Australia after a stint as sales director for Audi in Taiwan, delivering three consecutive years of sales growth.

Prior to his role with Audi, Butler spent ten years with Ateco Automotive in Australia. Commencing in 2003 as national sales manager for Kia Australia, he was appointed General Manager the following year and oversaw a remarkable 30 consecutive monthly sales records. 

In 2005, Butler took responsibility for Maserati Australia and New Zealand and in 2008 added general manager Alfa Romeo and Fiat Australia to his responsibilities.

In 2010 Edward moved to lead Ateco’s retail operation when he was appointed as dealer principal for Ferrari Maserati Sydney.

Before this, Edward spent 14 years working with General Motors across Germany, Korea and the Middle East, before relocating to Australia.

FCA Australia’s president and chief executive, Steve Zanlunghi says the appointment of a new sales director was key to taking FCA’s brands to the next level.

“We’ve taken our time to identify the right person – one that has a proven track record of developing the retail network coupled with strong dealer relations,” Zanlunghi says.

“Edward ticked all the boxes for us – a dealer and customer focused executive with impressive sales successes and an appetite for opportunity.
“We’re looking forward to his commencement later this year.”

Edward is an Australian citizen of British origin and returns to Australia with his wife and two daughters.  He holds an MBA from Sydney Business School.

Edward commences at FCA Australia on Monday 12 December.