To celebrate its third anniversary of operation the SAIC Design Studio in London has created the MG Maze Concept EV which it says combines both real and digital worlds.
The SAIC Design Studio says the MG Maze Concept EV creates a real-world gaming experience for passengers, inviting them on an ‘easter egg hunt’ of digital art in cities across the globe.
The studio has produced similar concepts including the R Auto ES33 and the MG Cyberster, which is now confirmed for production.
It says the MG Maze concept EV is an attempt to create a positive reintroduction of urban mobility. The concept seeks to provide a truly engaging experience of mobility, across all ages, cultures and interests says MG Motor.
“Our lives have become more limited during the past 18 months. We have been restricted and confined. Escapism has been sought through digital means, portals to safer places, scenarios to explore, all from the comfort of our homes,” MG Motor Australia and New Zealand chief executive Peter Ciao says.
“The MG Maze was designed to allow individuals and families to explore the settings around them in a fun and creative way,” he says.
In the all-electric MG Maze, passengers and players are transported into the gaming world, using their phones as the access and control points for the car. A user Interface overlays images and digital content with the occupant’s perspective through an open cockpit layout, which offers a full panoramic view of the environment.
The polycarbonate-shell canopy of the MG Maze opens vertically, allowing players to jump in through the front into the zero-gravity seats.
The objective is to use the car to re-discover new content in once-familiar surroundings, with endless possibilities. It’s a visceral easter egg hunt, where players can compete to build status and scores in turn for rewards.
The MG Maze serves only as a concept, but its virtual form and function is a window into the future of new energy mobility for the brand says MG Motor.
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