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Rolls-Royce opens its largest Australian showroom in Melbourne

Rolls-Royce Motor Cars has opened a new lifestyle-themed showroom in Richmond, Melbourne.

It’s the luxury car makers’ largest in the Asia Pacific region outside of mainland China.

To celebrate the occasion, the avant-garde ‘Dawn – Inspired by Fashion’ super-luxury drophead coupe was also unveiled.
Rolls-Royce Motor Cars Asia Pacific regional sales manager Ian Grant and the Zagame Automotive Group Pty executive team attended.

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Zagame is the sole dealership for Rolls-Royce Motor Cars in Victoria.

“Melbourne already accounts for almost one-third of economic growth in Australia, Zagame managing director Bobby Zagame says.

“More than 10% of global ultra-high net worth individuals (US$30 million plus) are slated to invest in Melbourne in the next 10 years – with an increasingly younger demographic becoming more apparent than ever. With this new lifestyle-themed facility, Zagame Automotive Group is well-poised to continue towards a prosperous and exciting future ahead.”

Ian Grant says Rolls-Royce Motor Cars has recognised the Zagame family’s success in Melbourne.

The new showroom in Swan Street started operations this month.

It has a ground-floor car showcase, a six-car display space in a first-floor showroom, undercover customer parking, as well as 15 long-term car storage spaces for customers.

There’s a fully-stocked bar, a full-service cafe and lifestyle-themed elements in the lounge.

A Rolls-Royce Motor Cars Ownership Services Centre is also housed within the premises, with three service bays.

Richard Edwards

Richard Edwards is one of the owners of Auto Media Group and leads its editorial efforts. Richard has been writing about New Zealand’s automotive industry and dealer community for nearly two decades. The knowledge and contacts built up over that time gives our publications leads and insight others can’t match. He is also the president of the New Zealand Motoring Writers’ Guild.

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