Repco have announced a multi-year agreement with the Virgin Australia Supercars Series as their official automotive parts retailer.
Last year, Repco partnered with the Shell V-Power Racing Team (SVPRT), continuing its automotive motorsport theme.
The SVPRT took out the 2018 Supercars Championships. Repco and SVPRT banded together on a number of activities including promotions, advertising and internal activations, whilst building improved business operations and favourable associations.
“Brand associations are not what they used to be. In this day and age, selecting an organisation to truly partner with is not an easy process. Both parties require certain levels of alignment when discovering if their values and future ambitions are a good fit to each other. We’re very fortunate to have once again found an outstanding group to partner with in Supercars,” Repco marketing general manager Diana Di Cecco.
The partnership will see Repco secure digital Supercars presence on its website, social media platforms, app and fan communications.
Supercars have a better sponsor recall than any other Australian sport code, according o Nielsen Sports’ Sportslink 2018.
“This path with motorsport simply cements that it’s in our DNA. Motorsport is one of Repco’s core brand pillars and we’re delighted to pursue the passion again,” Repco Australia executive general manager Wayne Bryant.
“We are very proud that the hard work of the last twelve months is coming to fruition. The continued investment in our brand, stores and people is paying off and it’s wonderful to now share this, the new Repco, with the premier motorsport series across Australia and New Zealand, Supercars.”
Supercars general manager Jamie Black says they are excited about the partnership with Repco and says it is great news for Supercars and the fans.
“With Repco on board as our official automotive parts retailer, we’re bringing a well-rounded cohort of partners to our series, so every motoring enthusiast has the best Supercars experience.”
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