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Record number of Toyota hybrids sold in 2014

Max Pichon · 0 comments

Toyota has sold its seven-millionth hybrid vehicle worldwide with Australia selling over 67,000 hybrids.

The company has confirmed that it has sold over 6000 hybrids in the first nine months of 2014 and plans to keep working to enhance performance, reduce costs and expand its product line-up.

Toyota, which is world’s largest producer of hybrid vehicles, has sold 3.3 million hybrids in Japan, 2.5 million in the US, 770,000 in Europe and more than 67,000 in Australia.

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A spokesperson for Toyota confirmed to Autotalk that year to date September 2014, Toyota dealerships have sold over 6000 Toyota Hybrids throughout Australia.

“We have now sold in excess of 55,000 Toyota Hybrid vehicles in Australia since launching the first Prius back in 2001 and Hybrid models have become well engrained within our model line-up,” the spokesperson says.

The latest one-million sales were achieved just nine months after Toyota (including Lexus) reached the six-million hybrid threshold in December last year, which doubled the three million total passed in February 2011.

In Australia, the locally built Camry accounts for more than half the 55,442 hybrids sold by Toyota dealers, followed by Prius with almost 19,000 sales. Local Lexus dealers have sold 12,244 hybrids, led by the CT 200h and the RX 450h.

Toyota estimates its hybrid vehicles have cut carbon emissions by approximately 49 million tonnes and saved approximately 18 million kilolitres of fuel compared with vehicles of similar size and driving performance using petrol-only engines.

Toyota began selling the Prius in the Japan in 1997 and in Australia in 2001. Camry Hybrid has been built and sold in Australia since 2010 while the Prius was expanded into a family of three vehicles in 2012 with the addition of the Prius c city car and the Prius v seven-seater.

Next year, Toyota will start selling its first mass-produced hydrogen fuel-cell hybrid vehicle in Japan, Europe and the United States.

In regards to the 2015 hydrogen fuel cell car being sold in Australia, the spokesperson confirmed to Autotalk that Toyota have no plans to sell Hydrogen fuel-cell vehicles in Australia; however, he noted, “if sufficient local demand was to emerge, and importantly, the relevant infrastructure was to become available, then this is something we could explore further.”

In a separate development, Toyota has been named Australia’s most trusted automotive brand.

The survey by Roy Morgan Research found 34.3% of prospective new-car buyers chose Toyota over other carmakers.

Toyota’s hybrid sales – Australia

  • Camry: 28,537
  • Prius: 18,972
  • Prius c: 5,514
  • Prius v: 2,419
  • TOYOTA: 55,442
  • LEXUS: 12,244
  • TOTAL: 67,686

Max Pichon

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