Melbourne BMW and Mini Garage have begun the new year with strong momentum following a double-digit percentage upsurge in new vehicle registrations in 2021.
The dealership recorded 1303 new BMW vehicle registrations for the year, which was up 37.6% on 2020, while MINI registrations, at 254 units, increased by 7.5% across the year.
The month of December 2021 alone saw an impressive 45.6% increase for both brands, underlining a successful finish to the year for the business.
Melbourne BMW and MINI Garage achieved these figures as the dealership advances the build of an all-new $25 million new dealership, which will replace its existing facility on Kings Way.
The new building will be the first metropolitan dealer in the country – and one of the first in the world as part of a global pilot program – to adopt the new global BMW Group corporate identity and is set to open in mid-2022.
Melbourne BMW and MINI Garage dealer principal Daniel Odman says the positive finish to 2021 set the foundations for a prosperous 2022, when business operations would be consolidated in the new Kings Way dealership.
“We are delighted to achieve such impressive growth in 2021, which is a direct reflection of both the efforts by our entire team during challenging market conditions and the support of our valued customers,” Odman says.
“We now look forward to 2022 and the opening of our new dealership, which will mark not only a major turning point in design and luxury appointments but also in the experience we offer our valued customers.
“Every detail has been considered to further elevate our offering in recognition of both the changing needs and preferences of individuals but also those of a rapidly evolving retail landscape and automotive market. This includes full integration of our digital services, including our new configurators and BMW Shop, which perfectly complement – and build upon – what we offer in-person at the dealership.
“We look forward to welcoming guests to our new facility and propelling the BMW Group brands forward in a year when we see the launch of new electric models to add to our expanding portfolio,” he says.
Alongside the design and customer-centric aspects, the new Melbourne BMW and MINI Garage incorporates multiple sustainable and electromobility elements, including solar panels, DC charging infrastructure, internal green walls and use of recycled materials in the construction.
In addition, the new facility will be built out closer to the roadway to include a covered area for new, demonstrators and pre-owned vehicles, replacing the previous open-air forecourt exposure to the elements in its original iteration.
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