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Ranger leads Australian market rebound

Robert Barry · 0 comments

In spite of lockdowns and issues with the supply chain Australians purchased 83,312 new cars in September 2021, a 20.8% increase on the previous corresponding period.

The Ford Ranger was the best-selling vehicle in September recording sales of 4192 units. 

It was followed by the Toyota Hilux with 3635 vehicles sold and the Toyota Corolla with 3487 sales.

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Federal Chamber of Automotive Industries (FCAI) chief executive Tony Weber says that the global microprocessor shortage, compounded by local COVID-19 restrictions, was continuing to impact sales across Australia.

“To see an increase of 21% on 2020 figures is definitely encouraging news. For many manufacturers it is bittersweet with the knowledge of what could have been achieved in a normal trading environment.” Weber says.

“These are challenging times, but automotive manufacturers are rising to meet them. Brands are working across their supply chains to deal with microprocessor issues and consumers are embracing online purchasing through click and collect delivery options.

“In many respects these figures give the industry great encouragement and excitement for what will be possible in 2022 when lockdowns will hopefully be a thing of the past.” 

“The sports utility market is up by 25.1% and the light commercial market is up 27%,” Weber says. 

Victoria recorded an increase of 96.2% on vehicles sold during September 2020. The Northern Territory, Queensland, Tasmania, South Australia and Western Australia all recorded positive growth greater than 16%. The ACT was down 35.4% and New South Wales was down 7.9%. 

Toyota was market leader in September with 24.3% of overall sales. Mazda, Ford and Hyundai followed with recordings of 7.9%, 6.9% and 6.6%, respectively. 

Toyota led Mazda with a margin of 13,661 vehicle sales and 16.4 market share points.

The September 2021 market of 83,312 new vehicle sales is an increase of 14,327 vehicle sales or 20.8% on September 2020 (68,985) vehicle sales. September 2021 had 25.6 selling days compared to September 2020 with 25.9 which resulted in an increase of 590.9 vehicle sales per day.

The passenger vehicle market is up by 811 vehicle sales (4.6%) over the same month last year; the sports utility market is up by 8185 vehicle sales
(25.1%); the light commercial market is up by 4263 vehicle sales (27.0%) and the heavy commercial vehicle market is up by 1068 vehicle sales (37.5%) versus
September 2020.

Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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