Stellantis brand RAM Trucks has placed first in the J.D Power IQS new vehicle quality survey in the USA, which it says is the first time a full-size pick-up truck brand has claimed the top spot.
RAM’s first-place finish was fuelled by positive feedback from owners of the 2500 and 3500 trucks – named top large heavy-duty pickup in this year’s IQS – and owners of new RAM 1500 trucks, which ranked second among large light-duty pick ups.
Stellantis says RAM tied for third place in the 2020 IQS, and was 21st the prior year.
The all-new RAM 2500 Heavy Duty truck is due to be released in the Australian market shortly.
“This is not a data point; this is a trend,” Stellantis North America customer experience head Mark Champine says,
“Anyone who knows the robustness of our product-improvement processes, as well as the engagement level of our workforce, is not surprised by these latest results.”
“We have seen the hard work put in by the Stellantis team up close,” J.D Power automotive quality vice president Dave Sargent says.
“These latest results are testament to the efforts put in across the organisation. To have the top two brands in the study is a very impressive achievement. Congratulations to the entire team.”
Product design was a key contributor to this year’s outcomes, Champine says.
“If you start with strong design and follow that up with discipline on the plant floor, you get the kind of results we’re seeing today,” he says. “This feedback reflects our primary focus – to build vehicles our customers will be proud to recommend to friends and family.”
J.D. Power surveyed new vehicle buyers about their first three months of ownership and tracked problems per 100 vehicles (PP100) to measure the performance of 32 brands.
Compared with 2020’s results, RAM’s industry-leading total improved by 13 PP100 to 128.
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