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Queensland dealer calls time on automotive career

Robert Barry · 0 comments

FR Ireland Pty Ltd owner and managing director Richard Ireland has made the decision to retire following 42 years of involvement with the Cairns-based dealership business.

The Motor Trades Association of Queensland (MTA Queensland) wishes to congratulate Ireland on his tenure within the family business, and also thank him for his service as a former board member of the organisation.

Stepping into the family owner business after leaving university, Ireland experienced great change across the automotive industry during his tenure, holding dealer principal roles for numerous brands including Mitsubishi, GMSV, Isuzu Truck, Holden and HSV. 

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It was for these roles that he was awarded a string of accolades, including the AADA lifetime service award, Holden grand master award, a Mitsubishi Motors distinguished dealer award, and multiple Isuzu excellence dealer awards.

However, it is Ireland’s work at the community level that truly distinguishes him from his contemporaries.  In addition to 25 years support of the Rotary Club of Cairns, he has been heavily involved with many local organisations and charities. In recognition of this, in 2020, Ireland was awarded the Medal of the Order of Australia medal for his service to the community of Cairns.

“Richard is a legend in the Queensland automotive industry with the way he has carried himself as the face of the Ireland’s brand. He must be congratulated on an incredible career,” MTA Queensland chief executive Rod Camm says.

“Richard has been a massive part of our organisation, as well as countless others throughout his career, and his ability to connect with and support everyone he has worked with speaks to his character and kind nature. It has been a pleasure getting to know Richard and we wish him all the best with his future. I have no doubt our paths will cross going forward.”

Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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