An immersive experience of the Ferrari brand will arrive in Sydney this November for clients and the wider public.
Universo Ferrari is an exhibition which has never before been held outside the marque’s hometown of Maranello.
The event will offer both clients and fans of Ferrari the chance to explore the brand’s past and future as celebrations for its 75th anniversary year reach the finale in Australia.
The Winx Stand, Australian Turf Club at Royal Randwick Racecourse in Sydney’s eastern suburbs will host the event, with the exhibition curated to take in all aspects of the Ferrari company’s activities, from classic cars to racing, as well as the current model line- up.
Universo Ferrari will also serve as the local launch platform for two new vehicles.
On display for the first time in the southern hemisphere will be the Ferrari Purosangue. In addition, and for the first time in this region, the limited-production Ferrari Daytona SP3.
A guided pathway leads guests through the exhibition, starting where it all began: Racing. Visitors can get a deeper insight into Scuderia Ferrari, the most successful Formula 1 team in history.
Guests continue through to Ferrari Classiche, a space dedicated to the fascinating stories of Ferrari models that have transcended into automotive icons and the factory experts who restore and maintain them to a perfect state.
The star of this room is one of Ferrari’s most famous cars, coveted by many a collector.
From there, a room dedicated to the Ferrari lifestyle and spirit of competition delves into the customer racing programs of Corse Clienti and Competizioni GT.
Further attractions include a preview of the Ferrari Tailor Made personalisation program, which seeks to fulfil specific customer requests through endless customisation possibilities.
Doors will open to visitors from the 26th to the 29th of November. Guests joining the opening night will include 150 Ferrari customers as they complete the Ferrari 75th Anniversary Tour – a five day road-trip from Queensland to New South Wales with Universo Ferrari as its final destination.
Universo Ferrari is a ticketed event for Ferrari owners. Additional tickets will be made available to the general public on 24 October from which all proceeds will be donated to charity.
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