Helmut Broeker will take over the leadership of Porsche’s sales region which includes Australia and NZ, the ‘overseas and growth markets’ region (Australia/New Zealand, Middle East, Africa, India, South-East Asia, Japan and Latin America), effective July 1.
Deesch Papke. who has also successfully managed this sales region over the last two years, will be appointed the new CEO of Porsche China, now the second largest market for Porsche.
Broeker joined Porsche in 2007 and has worked in the automotive industry for more than 26 years; previously with BMW in Australia, Asia, Middle East and North America.
Over the past six years since his appointment to Porsche China, Broeker has increased sales in China seven-fold, from over 4856 vehicles in 2007, to more than 31,205 vehicles in 2012.
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