Porsche Cars North America is trialling the online sale of its sports car range via its dealer network.
The programme will see 25 participating dealers offer the convenience of buying their new or used Porsche via desktop or mobile and the ability to fill-out the paperwork in digital form.
Customers will still need to visit the dealership for “final signatures”, but Porsche says it will mean “shortening and easing the process of selection to contract”.
Porsche says the results of the 25-dealership trial could see even more of the US’s 191 Porsche dealerships join the scheme which includes outright purchases, financing and insurance, providing the relevant stock is available and listed with the dealer.
Repayment and trade-in calculators can also be accessed using the online service, plus credit approvals and most other products available through Porsche Financial Services.
Porsche customers can even upload photos of their personal ID verification documents, and images needed for trade-in assessments, allowing dealerships to also arrange the final paperwork for pick-up and or delivery.
The same pilot is being launched in Germany.
Porsche Cars North America chief executive Klaus Zellmer says the brand wants to keep its customers at the most convenience forefront when buying their products.
“Porsche is always looking for new ways to meet customer expectations,” he says.
“For our dealerships, who are at the core of our strategic initiatives, we think this blend of digital and physical interaction with customers will only strengthen their business,” Zellmer adds.
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