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Platinum upgrade for IS flagship customers

Robert Barry · 0 comments

Customers who purchase a flagship grade of the new Lexus IS in December will receive a complimentary upgrade from the standard three-year Encore owner benefits program to the Platinum program which delivers additional mobility benefits. 

Lexus IS Luxury with Enhancement Pack 2 and Lexus IS F Sport customers will receive this launch offer if they purchase their vehicle before December 31.

Accessed via the Lexus App, Encore Platinum members gain more time to enjoy shopping with eight valet parking vouchers validated at participating Westfield shopping centres and Chadstone Shopping Centre in Melbourne.

Encore Platinum membership also provides Lexus on Demand – which offers the freedom to swap into another Lexus that best suits an owner’s lifestyle or the needs of an occasion.

With the flexibility of booking via the Lexus App in real time, owners gain access to Lexus vehicles ‘on demand’ at the Qantas valet of Sydney, Melbourne, Brisbane, Adelaide and Perth airports, or a select Lexus dealership.

A new IS owner can swap into another Lexus on four occasions, up to eight days each, over the course of the three-year membership period. 

They could swap their rear-wheel drive sports sedan for a Lexus RX L or LX should additional seating, flexibility or all-wheel drive traction be required. Alternatively, a Lexus RC F or LC sports coupe can be booked for the ultimate driving weekend – or the Lexus LS upper-large sedan for the ultimate in luxury.  

The addition of Encore Platinum to flagship Lexus IS grades for customers purchasing in December joins Lexus RC F, GS F, LX, LC and LS customers who have purchased since January 1 and have received Encore Platinum benefits since its introduction in August.

Lexus Australia chief executive Scott Thompson says Encore Platinum perfectly aligns with the new IS sports sedan and its focus on delivering imaginative technology. 

“When we launched Lexus Encore Platinum in August we pledged our commitment to rolling out our flagship one-of-a-kind owner benefits program to more Lexus customers in the near future,”  Thompson says.

“The response to Lexus Encore Platinum has been incredible, enabling us to now extend these pioneering luxury mobility benefits to among the first customers of the new Lexus IS who we know are focused on technology and travel.”

The IS Luxury with Enhancement Pack 2 and IS F Sport are available with a choice of IS 300 turbocharged four-cylinder petrol or IS 300h hybrid powertrains.

The IS F Sport is further available with the performance and response of the IS 350 and its 3.5-litre normally aspirated V6 engine.

Every new IS sports sedan debuts five ‘Lexus firsts’ in Australia, including intersection turning assist, emergency steering assist, automated collision notification, SOS call and stolen vehicle tracking, 
Lexus Encore Members also enjoy Capped Price Servicing – for the IS, this includes a price of $495 for each of the first three, annual or 15,000km scheduled services.

Lexus will provide a complimentary loan vehicle during their service, which can be collected from a dealership or delivered to an owner’s door at home or work. Even if a local vehicle is not required, dealership staff can pick up an owner’s Lexus from their home or work and return it to for maximum convenience.

Once serviced, the Lexus will be returned with a complimentary wash and vacuumed interior.

Encore membership also includes Lexus DriveCare – an above-and-beyond roadside assistance service. It includes complimentary breakdown towing as required to a Lexus Dealer or nominated technical centre, a courier service for urgent small parcels or documents, a Personal Assist service for when owners experience a vehicle-related incident over 100km from home and their Lexus is immobile for more than 24 hours.

It further offers a one-way metropolitan taxi fare up to $150 (including GST) and clothing and personal effects cover up to $250 (including GST).

Lexus Encore Platinum is standard with the Lexus LX luxury SUV, RC F and LC sports coupes and LS luxury sedan, plus the IS Luxury with Enhancement Pack 2 and IS F Sport until December 31.

Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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