Pickles Auctions Pty Limited has an agreement to acquire Jeal Computer Services Pty Ltd, a prominent technology supplier catering primarily to automotive dealerships in Australia.
This acquisition encompasses Jeal’s distinctive product offerings, including EasyCars, Workshop Mate, and shopforcars.com.au.
EasyCars stands out as a dealer management system (DMS) renowned for its emphasis on simplicity, competitive pricing, and trust it has fostered over the years with its dealer clientele.
Workshop Mate is a specialised software tailored for the efficient management of mechanical workshops, and shopforcars.com.au complements the suite as an exclusive, dealership-only auto classified website.
Jeal fits strategically into Pickles’ vision of providing its customers with access to cutting edge and market leading software. Many of Jeal customers are already Pickles customers and the acquisition aims to bring an improved and seamless process to wholesale trading in the used automotive market.
“We are thrilled to welcome Jeal into the Pickles team, expanding our end-to-end connections with dealers,” says Pickles chief executive Bruce Maclennan.
“This acquisition places Pickles in a privileged position, enabling us to add value through data, innovation, and technology.”
Jeal director Michael Jeal says they share the same innovation vision as Pickles.
“we’re looking forward to the next chapter of Jeal for our team and our valued customers.”
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