Peugeot and Citroen have joined forces and to combine their dealerships in the Australian market.
Claiming to be a world-first, both brands will sell side-by-side and under one roof.
In other countries, Peugeot and Citroen sell at different dealerships to avoid stolen sales, but Australia is one of the most competitive markets.
Sydney is the first place in Australia to open up a joint Peugeot-Citroen showroom, opening in July 2019.
Peugeot and Citroen have struggled to gain mainstream acceptance in Australia, despite being represented by dozens of importers for over 50 years.
“For a dealer there’s cost pressures on real estate, cost pressures on floor space. This new approach makes it attractive to a dealer and easier for customers because both brands are under one roof,” Citroen Australia spokesperson Tyson Bowen says.
Peugeot and Citroen aim to have 30 of the brand’s 33 dealerships nationally selling under one roof.
“Not for one minute have we under-estimated the challenge ahead, but both brands have a rich history in Australia which we need to exploit,” Inchcape chief executive Nick Senior says.
“We need a profitable dealer network and we are a long way from that at the moment. Too many dealers with too small a throughput.”
“We are very mindful of what is needed in Australia… to meet customer expectations,” Senior adds.
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