The current BMW Group Australia and New Zealand chief executive and BMW Group India president Vikram Pawah is relocating back to India to solely focus on that market.
India is a priority market that presents tremendous potential for future growth and development in the luxury automotive segment says BMW Group.
The current head of MINI Germany Wolfgang Buechel has been appointed as the new BMW Group Australia and New Zealand chief executive with effect from January 1st, 2021.
Buechel started his career at BMW Group’s headquarter in Munich more than 25 years ago.
He has held a number of senior leadership roles for both the BMW and MINI brands that includes: strategy, marketing, sales and general management.
In recent years, he led the Niederlassung (company-owned) branch in Berlin and since 2018, he has been head of MINI Germany. His past international experience includes serving as area manager for BMW Asia based in the company’s Singapore office.
The BMW Group senior vice president for Asia Pacific, Eastern Europe, Middle East and Africa, Hendrik Von Kuenheim, says Buechel has a considerable amount of knowledge and experience of the business having worked in many different leadership roles across it.
“Coupled with his international experience at BMW Group and that from previous roles before joining the company, make him the ideal candidate to build on the strong success BMW Group has achieved in the Australian market,” Von Kuenheim says.
“I am delighted to be appointed to this new role at a time of great challenge and progress, in particular within the realm of electro mobility. Consistent innovation coupled with impeccable customer service is a trademark of the BMW Group and a driving factor behind its ongoing success,” Buechel says.
Pawah has been with the BMW Group since 2017 when he joined BMW Group India as President. In 2018, he was also appointed as Chief Executive Officer of BMW Group Australia and New Zealand. Since then, he has successfully steered BMW into a position of strength in the luxury car segment.
“I thank Vikram Pawah for his achievements in the Australian market over the past three years. Under his leadership, working with our 45 dealers, BMW Group Australia has achieved impressive growth across every area of the business despite the COVID-19 pandemic and its impact on the automotive market,” von Kuenheim says.
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