Subaru Australia in partnership with the Australian Road Safety Foundation (ARSF) have raised more than $400,000 for road safety initiatives since 2020.
During the 11th annual ARSF road safety awards in Canberra on August 1, Subaru Australia marketing director Amanda Leaney presented a cheque for $404,051.71 to the organisation’s founder and chief executive Russell White.
The funds raised through multiple raffles and events will go towards ARSF delivering vital road safety and driver education campaigns, initiatives and events across Australia.
“Subaru has a very long and proud history of putting safety at the core of everything we do. It always has been, and always will be, an integral part of Subaru’s DNA,” Leaney says.
“So, our partnership with the Australian Road Safety Foundation and supporting the work they do throughout the community greatly aligns with our brand’s core values.
“It takes a collective effort to make change, so we at Subaru Australia are honoured to be playing an active role in helping drive that change, and work towards making our roads one of the safest in the world,” she says
“ARSF is grateful for the support of Subaru Australia in helping save lives, prevent people from suffering serious injury and minimising the broader ripple effected of road trauma,” White says.
“These funds will have an incredible impact on the important work of ARSF, and make a life-changing, and even life-saving, difference for thousands of Australians,” he says.
The funds raised will not only help the ARSF continue their vital work in raising greater awareness about the importance of road safety and driver education in the community but also compliments Subaru Corporation’s Towards Zero safety initiative.
Towards Zero is Subaru Corporation’s largest safety vision to date – working towards zero fatal accidents in a Subaru vehicle by 2030.
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