Online car sales website partners with fintech company

Price My Car, an Australian online car sales marketplace, has announced a partnership with fintech firm Nodifi, stating in a release that the new relationship will increase the number of finance solutions it can provide to its customers.

In a statement issued earlier today, Price My Car founder David Lye says the announcement underlines the company’s ability to adapt to the market, while also making the car-buying process simpler.

“Since day one, Price My Car has been about simplifying the car buying experience in a way reflective of the times and correlating customer expectations,” says Lye.

“These expectations, have been formulated through the evolution of other products and services – gone are the days where businesses focus solely on the industry within to make decisions on what their customers expect.

“Nowadays, experiences across all retail verticals are contributing to what customers expect across all products and services – Price My Car has adapted accordingly.”

Unsurprisingly, Lye believes the partnership will lead to more sellers using Price My Car to close sales with customers.  

“Partnering with Nodifi, the leading provider of B2B asset finance solutions, reaffirms our commitment to the Australian public, whilst also supporting our dealer partners. Supporting customers with their finance will help close the sale with corresponding dealers.”

 Price My Car claims it has more than 300,000 users, 900 dealer partners, and has secured more than $500million in total car sales. It recently launched a new car delivery date estimator, further simplifying the purchasing experience for users.

“On a personal note, I admire what Price My Car has done and continues to do, bridging the gap between consumers, dealerships and now finance,” says Alex Bodriagin, Nodifi national sales manager.

“It’s no surprise that consumers are seeking digital avenues to secure their car, or at the very least, researching and comparing vehicle options online. Price My Car delivers on that premise and the addition of offering finance through that consumer journey only simplifies the process.

“Nodifi is all about delivering a seamless experience so it’s reassuring to partner with another like-minded business – we’re excited to be part of the PMC journey.”