The Motor Report (TMR) online automotive news and reviews site, and Salefest Advertising have unveiled their new approach to online new car dealer advertising.
“Having been tested live with participating Victorian dealers over the past month, the Car Dealer Connect platform we’ve developed promises to revolutionise the way dealers present their brands and inventory online,” says TMR managing editor Tim O’Brien.
“For too long, car dealers have accepted having their dealership and dealer brand cloaked behind third party lead-generation sites, like carsales.com.au.,” O’Brien says.
“This has restricted the opportunity for dealers to build their internet presence, restricted opportunities for dealers to build direct relationships with their customers online, and has placed a wall in front of their own online real estate.
“In cloaking the dealership and hiding the dealer website, it has also meant that other commercial activities of the dealership – such as finance and insurance – have also been cloaked from their online customers,” O’Brien notes.
According to O’Brien the way TMR will deal with dealer online ads will be different and will put the dealership ‘front and centre’.
“It serves dealer display advertising offers directly to visitors reading about or researching a vehicle brand or model online. If they’re reading about Peugeot, or Mitsubishi, we serve them a relevant Peugeot dealer or Mitsubishi dealer advertisement, targeted to the reader,” he notes.
“This way, it connects the dealer directly with in-market buyers when they are warmest.
“Fortuitously, this is also the day that carsguide.com.au has launched its new car dealer advertising model. The market has suddenly become very interesting.”
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