To further cement its Reimagine strategy Jaguar Land Rover Australia has looked beyond automotive by appointing a new managing director who hails from luxury jewellery retailing.
The new Jaguar Land Rover Australia managing director Penny Ferguson joined the company in July from luxury jewellery brands Tiffany & Co. and Paspaley, bringing more than 15 years leadership experience in retail sales and operations, customer service, and finance to the boardroom table.
Following an extensive search, Ferguson succeeds Mark Cameron who returned to the UK with a promotion to global commercial director for vehicle programmes and transformation, following a three-year tenure and profit-led transformation of the Jaguar Land Rover Australia business.
Ferguson built her early career in Chartered Accounting and holds a Bachelor of Commerce from the University of Sydney.
She will drive business transformation, client experience and commercial outcomes at Jaguar Land Rover Australia in line with the brand’s global Reimagine strategy.
“Penny brings a depth of business experience gained within the luxury jewellery industry,” Jaguar Land Rover overseas regional director Martin Limpert says.
“As Market Director and member of Tiffany & Co.’s leadership team for Australia and New Zealand, she successfully drove the establishment and expansion of their operations in the region.
With her broad expertise in multi-channel luxury retail operations and finance, customer-centric mindset, and modern leadership style, Penny is well-placed to drive our business transformation,” Limpert says.
Launched in February 2021, Reimagine is a sustainable reimagination of modern luxury, unique customer experiences, and positive societal impact. The strategy is designed to help Jaguar Land Rover achieve zero tailpipe emissions by 2036 and net zero carbon emissions across supply chain, products, and operations by 2039.
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