Dealership management software provider Dealer Solutions has a new look.
With a new logo and brand identity replacing its decade-old look, Dealer Solutions says it is also “innovating solutions we will be launching soon on all our media channels”.
The current design, which was launched in 2004 with its distinctive mechanical key logo, no longer reflects the highly technological era the automotive dealer operates in today.
“The [new] image was chosen because it indicates technology and connectivity with a distinctive and modern look,” the company states on its website.
“As we look to the future and the innovative solutions we are working to deliver for you in the coming months and years, this moment marks the start of our next chapter.”
The company’s refreshed identity also adds a new brand motto – “We power our automotive partners to connect with customers”.
Dealer Solutions is part of the Cox Automotive Australia, joining CarsGuide, Manheim Auctions Australia, Manheim Auctions New Zealand, Sell My Car and Xtime.
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