Sales of new motorcycles, ATVs and scooters have topped 25,848 during the first three months of 2013. This is a slight decrease of 0.3% (71 units) over the same period in 2012.
Both the road motorcycle and off-road motorcycle segments showed good growth of 7.6 and 7.3% respectively. Road motorcycles continued to sell more than off-road with 10,840 road bikes finding new owners as compared to 8074 off-road motorcycles for the quarter.
However, ATV sales decreased by 18.7% (to 4343 units) compared with 2012, while scooter sales also decreased. There were 2586 new scooters sold in the first three months of 2013, compared to 2953 in the same period last year.
In the road motorcycle segment, Kawasaki led the volume race with 2156 units sold (an increase of 87%). The Japanese maker was closely followed by Harley-Davidson with 2048, sales and Honda coming in third place with 1868 units sold.
Other brands to show growth in the segment were Yamaha, with an 8.9% increase, and Victory with a 21.6% increase in sales, compared with the same period in 2012.
Honda was the leading volume off-road producer for the first three months of 2013 with 2018 units sold (an increase of 40.3% for the quarter) with Yamaha following closely on 1921 sales.
Suzuki sales of off-road motorcycles were also strong in the first quarter, selling 1428 units, an increase of 30.2% in comparison to their first quarter for 2012.
Honda again lead the sales of ATVs with 1227 units sold, followed by Polaris and Yamaha.
While scooter sales softened overall, Piaggio sales again increased slightly to 452 (up 7.6%), to be the leading brand for the quarter. Honda was the second biggest seller of scooters with 282, and then several brands were slightly below that mark, including Kymco (252 units) and Vespa (233 units).
In the total sales stakes across all segments, Honda was the leading volume manufacturer for the first quarter of 2013 with 5395 units sold, followed by Yamaha with 3746 units, Kawasaki with 3228 units and Suzuki with 2969.
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