MotorCycle Holdings Limited (ASX: MTO) has delivered record sales revenue of $650 million for FY2025, representing growth of 11.6% as Australia’s largest motorcycle group strengthened its market position.
The Brisbane-based company reported new vehicle sales increased 8% to 15,637 units while used vehicle sales rose 5% to 10,533 units. Market share climbed to 16.6% despite flat overall market conditions.
“FY2025 has been an exceptional year of growth for MotorCycle Holdings Limited,” chief executive Matthew Wiesner says.
“We’ve grown sales across new and used motorcycles, expanded into new categories like off-highway and watercraft, and invested in digital initiatives that will make it easier and more rewarding for customers to shop with us.”
The company’s wholesale distribution revenue lifted 25%, while online sales surged 59%, highlighting the strength of its digital transformation strategy.
MotorCycle Holdings now operates 55 retail and wholesale sites across Australia and New Zealand following recent acquisitions. The July addition of Peter Stevens and Harley-Heaven dealerships in South Australia, Victoria and Western Australia has expanded the group’s national footprint.
The enlarged network brings together brands including Peter Stevens, Harley-Heaven, Mojo Motorcycles, Morgan & Wacker, and Cassons under the MotorCycle Holdings umbrella.
Digital focus drives future strategy
Wiesner confirmed digital and data initiatives will remain a priority throughout FY2026 as the company pursues an omnichannel approach to customer service.
“It’s critical we have an omnichannel approach to better serve our customers – they expect a seamless experience online, offline and instore, so we will deliver that over the next 12 months,” he says.
The company has expanded into new categories including off-highway vehicles and watercraft through recent Can-Am and BRP Sea-Doo acquisitions, targeting adventure riders, outdoor enthusiasts, and families.
Wiesner says improving the customer journey remains a key focus for the business.
“We know riders want choice, convenience and connection. That’s why we’re investing in new digital and data platforms to enhance the way customers discover, buy and service their motorcycles. It’s about making every touchpoint in-store or online easier and more engaging.”
The company says it will share more details on these digital initiatives in due course.
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