Last week it was confirmed that Chinese carmaker Chery was on the hunt for new staff in Australia, triggering speculation around a potential relaunch.
Now, a leaked internal company document has offered further details of the brand’s return, corroborating some of the rumours published last week.
Discovered by WhichCar, the document said the brand is set to launch its Omoda 5 SUV in Australia in October of this year. It will be followed by the introduction of a pick-up in 2023, and the Tiggo 8 and Tiggo 7 Pro SUV pairing in 2024.
Underlining the brand’s desire to succeed in the region is plans for models sold in Australia to come with a 7-year warranty, and a 10-year engine warranty.
It’s reported that the document states desired Australian sales figures of 30,000 total sales by 2024, 45,000 sales by 2026, and eventually 75,000 sales beyond 2026. The latter would position Chery behind only Toyota and Mazda.
According to the document, the brand plans to do this by “establishing a responsible brand image of Chery” and by offering a “futuristic driving experience”.
It’s also set to follow in the familiar footsteps of Haval by repositioning itself from being an “entry-level” brand to being a “value” brand.
The document also states that the brand will arrive as a wholly owned subsidiary. This effectively confirms it will not be tapping the shoulder of former distributor Ateco for assistance.
The roles that Chery have advertised as vacant, sales director and human resources manager, are both based in Sydney.
Chery will be hoping to emulate the successful relaunch of MG.
Re-entering the Australian and New Zealand market just a few years ago, MG has quickly become a top-10 manufacturer in both countries thanks to affordable pricing, prolific marketing, and well-received plug-in offerings.
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