The general manager of the Mini brand in New Zealand and Australia is swapping British-German cars for French ones.
It was announced today that Kai Bruesewitz is joining Sime Darby Motors as general manager.
That will put him in charge of the Peugeot and Citroen brands, as well as the roll out of DS as its own marque.
Having commenced his automotive career in Europe, Bruesewitz brings sales, marketing, dealer, distribution and business management experience to the PSA stable of brands.
“Since moving to Australia in 2012, I’ve come to understand one of the most competitive and dynamic markets in the world and I’m very excited to join both Sime Darby and the PSA stable at such a formative time,” Bruesewitz says.
“With such a rich history in Australia, Peugeot, Citroen and DS have a real opportunity to rekindle the passion and excitement of the brands, and with vehicles such as the Peugeot 308 GTi, Citroen Cactus, plus the rollout of the DS brand, there are exciting times ahead.”
Managing director Pat McKenna, welcomed Bruesewitz’s experience.
“Kai’s experience across Australasian and international markets, along with his business acumen and marketing expertise, will be critical as the PSA stable of brands embark on the next phase of growth – supported by new products.,” McKenna says. “Kai joins us at a time of product renewal and greater collaboration between our Australian and New Zealand operations; we are very excited about his appointment.”
Bruesewitz replaces John Startari who left late last year. Simon rose continues to lead the brands in New Zealand, answering to Bruesewitz.
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