Mini Australia celebrates Lunar New Year

Mini Australia is launching a new interactive campaign to celebrate the 2020 Lunar New Year.

The campaign will centre around the values of the occasion, spending time with family, reflecting on tradition, and looking to the year ahead.

Mini Australia is using social media platform WeChat to create a digital red envelope of its Mini Countryman model with four vehicles containing special Lunar New Year WeChat QR codes.

Red is considered a symbol of luck, life and happiness, and red envelopes are a gift representing prosperity and good wishes.

The four gold and red Mini Countrymans will begin driving around cities across Australia and New Zealand, providing opportunities to win exclusive gifts.