Mercedes-Benz Berwick and Mercedes-Benz Waverley will acquire two additional dealerships from 1 October, expanding their family-owned operations across Melbourne’s southeast and bayside regions.
Dealer principal Tim Harty announced that Mercedes-Benz Brighton and Mercedes-Benz Mornington will join his existing group, strengthening the luxury brand’s presence in key Melbourne markets.
“We’re excited to have these iconic dealerships join our family-owned business, expanding our reach and strengthening our commitment to delivering outstanding luxury automotive experiences across Melbourne’s southeast and bayside regions,” Harty said in a LinkedIn post.
The acquisition will create new employment opportunities across both Brighton and Mornington locations, with Harty indicating the group is seeking professionals passionate about luxury vehicles and customer service.
Harty’s existing operations include Mercedes-Benz Berwick and Mercedes-Benz Waverley, both serving Melbourne’s southeastern suburbs. The addition of Brighton and Mornington extends the group’s coverage to include bayside areas, creating a broader geographic footprint for the luxury German brand.
The expansion reflects ongoing consolidation trends in Australia’s automotive retail sector, where established dealer groups continue to acquire additional franchises to achieve greater scale and operational efficiency.
“Here’s to driving forward as one team, united in excellence,” Harty said of the combined operations.
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