The Australian International Motor Show (AIMS) joint venture has confirmed that the 2013 Australian International Motor Show, scheduled for Melbourne in June, will not proceed.
“We have made the decision to not proceed with this year’s show based on a consensus view of the automotive industry to focus limited marketing budgets in 2013 on firm specific activities rather than an industry based motor show.” says Russ Tyrie, event director of the Australian International Motor Show.
AIMS expects there will be a pause in motor show activity as it explores options for future shows in Australia.
“In not proceeding with the show in 2013, Australia is following a global trend that has been apparent for several years, where cities do not always have a motor show,” says Tyrie.
“This trend is evident in the recent suspension of motor shows in London, Zagreb and Amsterdam.”
Decisions on future shows, including 2014, will be made by the AIMS committee based on market research and by investigating opportunities as to how the event can best meet the needs of the industry and the public.
Australia has already seen shows in Brisbane, Adelaide and Perth close their doors, and with Melbourne following suit, Sydney is the country’s last major auto show left standing.
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