Mazda Motors has unveiled its all-new fourth generation Mazda MX-5 at events held simultaneously in Japan, USA and Spain.
The MX-5 has undergone a complete transformation for the first time in 25 years hoping to kick-start slower than expected sales in Australia.
The all-new MX-5 will be available in six-speed manual and automatic transmissions in a 2-litre, four cylinder specification, specially tuned for the MX-5.
Mazda hopes that sales for the MX-5 pick up as it has only sold 53 MX-5’s in Australia in the first half of 2014, compared to a total of 178 sold in 2013. So far this year Mazda has sold 7887 MX-5’s worldwide compared to 13770 sold in 2013.
When the MX-5 goes on sale in Australia in 2015 it is expected to have a price around $40,000, which is around $10,000 to $15,000 less than the current model, depending on what model is, be it the roadster coupe or roadster coupe sport version. Mazda also put out a limited edition 25th anniversary edition in Australia recently.
“Innovate in order to preserve” was the motto for the fourth generation MX-5 as the development team searched for innovations that go beyond simple evolution.
The Mazda MX-5 comes with SKYACTIV technology and is more than 100 kilograms lighter than the model it replaces.
As of July 2014, total production volume of the Mazda MX-5 exceeded 940,000 units and it continues to hold the Guinness World Record for the best-selling two-seater sports car.
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