Sunday 15 November 2026 Industry news by email, Tuesday and Thursday: sign up
Advertisement
News / Industry News Industry News

Mazda posts second best September sales on record

Max Pichon · 0 comments

Mazda sold 9500 new cars, SUVs and utilities in September – it’s second best September on record – for a 10% market share.

Buoyed by M-Day, Mazda’s one day, once a year sale which was staged on September 13, Mazda has recorded 76,987 year-to-date (YTD) sales, and has a 9.2% market share.

Mazda3 was the stand-out performer selling 4014 cars in September, up 28% compared to last month. With 33,083 YTD sales, its September tally was the third month this year that over 4,000 sales were recorded. It was also the second-best September result on record for Mazda3.

Advertisement

CX-5 continues to lead the nation’s SUV market with 2093 sales last month. Mazda6 maintained its place as the country’s favourite mid-sized import with 542 September sales, CX-9 enjoyed 332 retails and 1060 BT-50s were sold.

Mazda points out that it is rapidly running out of the current generation Mazda2 model which is in a final run out priced at $15,990 drive-away.

“With less than 1400 units available before the new model arrives, there is no time to wait. This car is about to sell out,” says Mazda Australia managing director Martin Benders.

VFACTS figures released today show 1444 Mazda2’s were sold in September, up 35% from the previous month and up almost 30% compared to the same month last year.

“In a month that saw a lot of industry-wide activity, I was pleased with our sales performance across the entire Mazda range,” Benders notes.

Total market numbers were up 7% August to September.

“While 2014 sales remain flat, we are not re-evaluating our initial end-of-year sales targets. We have some work to do, but with all-new Mazda2 about to launch, we believe we’ll come close to hitting 104,000 for the year,” Benders concludes.

Max Pichon

All articles

Join the conversation