Mazda’s about-to-be-released CX-30 compact crossover SUV has been recognised in the Red Dot: Product Design 2020 Awards.
Also picking up a gong was its EV counterpart, the MX-30, Mazda’s first all-electric production car.
They’re the eighth and ninth Red Dots won by Mazdas developed under the brand’s Kodo philosophy. The others are: the Mazda3 in 2019, the MX-5 RF in 2017, the MX-5 softtop, CX-3 and Mazda2 (all 2015), the previous generation Mazda3 (2014) and the Mazda6 (2013).
Mazda describes the Kodo philosophy as “artful design, rooted in traditional Japanese aesthetics” which follows a less is more principle.
The CX-30 is set to hit NZ showrooms later this year, and the electric MX-30 will arrive in 2021.
There’ll be three CX-30s – a 2.0-litre FWD and two all-wheel drives.
Red Dot began in 1955 and is one of the world’s largest design competitions. The product design winners, selected this year in 48 categories including cars and motorcycles, can use the Red Dot symbol, a recognised international seal of excellence.
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