Maserati targeting growth with new Cambodian dealership

Maserati has opened a new dealership in Phnomh Penh, Cambodia as it targets more sales in the Asia Pacific region by chasing the growing wealth of the population.

The Italian sportscar manufacturer is already represented by partners in Singapore, Malaysia, Thailand, Vietnam and Indonesia.

Maserati says Cambodia is a very promising market as the luxury car segment is estimated to increase at a compound annual growth rate of 14% from 2017 to 2020.

Furthermore it says the number of Cambodians with more than $30 million in net assets increased by 170% over the past decade, and it is set to rise by a further 56% in the next decade.

Maserati is represented in Cambodia by HGB Group, which has been operating automotive businesses in the market since 2010. 

HGB Group’s showroom is situated in the most prominent area of Phnom Penh and welcomes Maserati clients in a relaxing and luxurious environment. The facility includes a showroom of 610 sqm displaying the Maserati product line-up and a workshop of 1.760 sqm equipped with 3 work bays.

“Selecting the right partner and having great products are the foundations for success across the Region,” Maserati chief commercial officer Bernard Loire says. “Maserati is entering into a period of intense changes with revolutionary new cars, innovations and projects. For us the focus is strongly on the future, including Hybrid and Electric models.”

‘’Maserati has been establishing its presence actively in South East Asia in recent years”, Maserati APAC head Luca Delfino says. “Cambodia is a promising market for Maserati growth in South East Asia and we are delighted to have HGB Group as a partner to consolidate our role as a luxury car brand.’’

HGB Group Cambodia chairman Oknha Ngov Leang Houth says the company is determined to make Maserati the most successful and aspirational car brand in the country.

“Anyone who drives a Maserati will instantly appreciate the power, performance and beauty that is the epitome of Italian excellence. We bring to Cambodia an inspiring range of Maserati cars that will bring awe and joy to our customers,” he says.