In a move that heralds personnel changes in marketing and public relations (PR) at Mazda Australia (MA), Ben Rounsefell, the company’s senior manager, digital and loyalty, has accepted a three-year overseas posting to join Mazda North American Operations (MNAO).
Rounsefell moves to California in early November to take up the role of group manager, digital, CRM and social marketing, and will be based at MNAO’s headquarters in Irvine.
With six years leading MA’s digital and CRM strategy, Rounsefell takes valuable experience in many projects, both local and global, across to Mazda’s largest market.
Steve Maciver, MA’s senior manager, public relations, will replace Rounsefell and transition into the role of senior manager, digital and loyalty in the coming weeks.
With 12 years industry experience, Maciver is expected to bring a new perspective to MA’s digital and CRM strategy.
Mazda are currently recruiting for a new senior manager, public relations. During this time, Maciver will retain responsibility for PR and will continue to work alongside the current team of Tony Mee and Kirsten Smart.
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