Carmakers Toyota, Jaguar Land Rover, Mercedes-Benz, BMW and Renault will have a presence at the 2018 Mumbrella Auomotive Marketing Summit.
The August 23 market event will take place in Sydney again this year, with Toyota chief marketing officer Wayne Gabriel to make the keynote presentation on “mobility for all”.
Mumbrella reports Gabriel will discuss the concept of vehicles and people ‘working together’ and how safety technology needs to better “understand” humans in the automated-vehicle future.
Gabriel, who took over the role from Brad Cramb after a 22-year stint, already has 20 years with the Toyota
brandnand is well-place to deliver an informed presentation as Australia’s franchised dealer network looks to adapt their businesses in response to ownership changes.
Renault Australia marketing director Emma Pinwill will talk about new-age customer behaviour and how brands must distinguish themselves when communicating with consumers.
Partly JLR-owned Spark44’s Jasmine Bedir will join a panel discussion on the marketing industry disruption from major carmakers changing the “client/agency” template of old.
BMW Australia’s head of customer relations, Daniel Tobin, and Katherine Gracey, marketing manager of Mercedes-Benz Vans in Australia/New Zealand will join the OEM line-up.
Other automotive industry brands like ExxonMobil, HelloCars and the Motor Trades Association (MTA) will also deliver informative marketing summit content, as well as Google and Facebook respectively.
Images: Mumbrella
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