Mahindra is looking to “Bring the Showroom Home” in an attempt to attract new Indian customers.
It is making the move by upgrading its digital platform which aims to connect with customers both pre- and post-sales.
The “Bring the Showroom Home” virtual reality function gives potential buyers an experience of driving in different environments, AsiaNikkei.com reports.
“We reimagined the whole customers’ purchase experience by embarking on a digital transformation journey for an end-to-end solution from the pre-purchase stage to the post-purchase ownership phase,”, Mahindra chief of automotive sales and marketing, Veejay Nakra says.
“Now we are ready to take this disruption to the next level by changing the way automotive retail is perceived in India.”
The app also has other functions, including the ability to check a dealer’s stock.
Join the conversation