Porsche Cars Australia helped it’s global parents robust deliveries in 2020 by finishing the year with a 2% increase in sales to 4243 up from 4161 in 2019 with more than half of those from the Macan SUV.
Globally, Porsche delivered more than 272,162 new vehicles a 3% decline on its record result in 2019, which it attributes to the brands charisma and the introduction of the new all-electric Taycan sports car.
In Australia the Macan SUV was by far the most popular new Porsche sold with 2158 units finding new homes, followed by the Cayenne wagon with 791 sales, and the Cayenne coupe with 594 sales.
Porsche Centres sold 431 units of the 911 sports car, 164 units of the 718 Cayman, 82 units of the 718 Boxster and 23 units of the Panamera.
In spite of a six-week production shutdown in 2020 Porsche delivered more than 20,015 variants of the all-electric all-new Taycan sports car to global customers.
Porsche AG sales and marketing executive board member Detlev von Platen says the pandemic posed a challenge from the European spring but the brand was able to keep deliveries relatively stable for the year.
“The successful start of the Taycan as the first all-electric Porsche and the charisma of our brand – all this contributed to this positive result despite the difficult times,” Von Platen says.
The Cayenne SUV was the most popular Porsche across the globe with 92,680 sales, a 1% increase over the previous year.
The 718 Cayman and Boxster saw more than 21,784 sales which was a 6% increase on the previous year, and more than 34,328 new Porsche 911 cars were delivered worldwide.
Growth in Asia-Pacific and China
Porsche delivered 88,968 vehicles to Chinese customers in 2020 – an increase of 3% compared with 2019.
The Asia-Pacific, Africa and Middle East region also continued to develop positively overall: 121,641 vehicles were delivered there, corresponding to an increase of 4% compared with the same period in the previous year.
Porsche delivered 80,892 vehicles in Europe and 69,629 in America.
After the robust 2020 result, Porsche is optimistic about further positive developments in 2021.
“We are continuing our product offensive – our customers can look forward to it,” von Platen says.
| PORSCHE AG Deliveries | January – December | ||
| 2019 | 2020 | Difference | |
| Worldwide | 280,800 | 272,162 | -3% |
| Europe | 88,975 | 80,892 | -9% |
| Germany | 31,618 | 26,152 | -17% |
| America | 75,367 | 69,629 | -8% |
| USA | 61,568 | 57,294 | -7% |
| Asia-Pacific, Africa and Middle East | 116,458 | 121,641 | 4% |
| China | 86,752 | 88,968 | 3% |
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