Ridesharing company Lyft has signed a mutually beneficial agreement with dealers in the United States.
In a blog post, Lyft says its partnership with the National Independent Automobile Dealers Association (NIADA) will “help improve the customer experience at dealerships, provide a new way for drivers to get on the road, and to help auto dealers increase their sales through referral opportunities”.
The agreement focuses on helping connect auto dealers with Lyft drivers who need cars, while dealerships will receive a bonus for referring new drivers.
“It’s an innovative way for dealers to increase sales while helping grow the Lyft community,” the company says.
The NIADA dealers will also have access to the Lyft Concierge service, which can help customers get to work or home while their car is being serviced.
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