Liverpool Football Club (LFC) and MG Motor have extended their long-term regional relationship which began in 2016.
The car brand’s partnership will continue with the Reds and taking up the new designation of official global car partner of LFC.
“Liverpool FC is an icon of sport, a historical club rich in heritage, but with a future facing outlook – much like MG Motor. We’re excited to see this partnership renewed at a global level, and to see what this brings to Australia and New Zealand.”
Previously, MG Motors was just the official automotive partner in China, but this renewal will see the relationship growing and building brand awareness in Europe, Asia, the Middle East, Australia, South America, North Africa and more.
“MG, an iconic car brand with a rich sporting heritage, has been a valued partner of the club for several years and we’re incredibly pleased to not only be renewing this relationship, but also be expanding it on a global scale,” LFC managing director Billy Hogan says.
MG will continue building its relationship with the club, and benefit from signed merchandise, LED advertising, digital and social support, first team player access and club hospitality.
The partnership has already seen the limited edition LFC branded cars, launch of a television commercial and LFC legends attend the International Motor Show in China.
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