Three out of four Lexus vehicles sold in the calendar year 2024 were electrified, as the brand consolidated its hybrid luxury vehicle market leadership.
Australians bought a record 10,164 electrified Lexus vehicles last year, bringing the brand’s overall sales total to 13,642 deliveries, the second-highest result in its 35 years in Australia. The brand sold 7089 vehicles two years ago, of which 3280 were electrified.
As a result, the mix of sales attributable to HEV, PHEV, and BEV powertrains accelerated to 74.5% of total Lexus sales in 2024, up from 60.4% in 2023 to 46.3% in 2022.
The mid-size Lexus NX luxury SUV again led the way with 6123 deliveries, of which 4,768 vehicles, or 77.9%, were the electrified NX 350h or NX 450h+ grades. For the family-sized luxury RX, 80.7% of sales were the petrol-electric 350h and 500h models.
Lexus Australia chief executive John Pappas said the luxury lifestyle brand was entering its 35th year in Australia, marking a significant milestone.
“From a disruptor brand with a niche lineup, we have evolved into a fully established luxury lifestyle brand with an extensive portfolio of vehicles that includes BEVs, PHEVs and hybrids,” Pappas said.
“Our lineup reflects our determination to adopt a multi-pathway approach on our journey towards electrification, ensuring that no customers are left behind,” he said.
“We’ve had a massive product renewal that has revitalised our brand and attracted new customers. In the past two years, we have launched five all-new or new-generation models, including the GX and compact LBX in 2024, plus LM, RX and our second BEV, RZ, in 2023,” he said.
Pappas said that while increased market share was gratifying, it was not a key measure of the brand’s success.
“We’re about ensuring that every customer has an amazing ownership experience. If we successfully do that, the milestones will take care of themselves,” he said.
Pappas said the popularity of Lexus hybrid vehicles vindicated the brand’s decision to pioneer the petrol-electric luxury market.
“Lexus has led the way with this technology in the luxury market,” he said.
Since the Lexus Electrified journey began in 2006 with the introduction of the world’s first luxury hybrid sedan and SUV in the GS 450h and RX 400h, respectively, the luxury brand has delivered 56,490 electrified vehicles in Australia.
The lower tailpipe emission powertrains are now preferred by the majority of Lexus customers across its most popular models.
Recent new-model introductions have also helped boost the electrified share in 2024, including 1470 deliveries of the LBX luxury compact SUV – offered exclusively with a 1.6-litre hybrid powertrain – and 298 deliveries of the LM 350h and LM 500h luxury mover.
Plug-in hybrid deliveries are expected to increase in 2025 as Lexus reopens orders on the NX 450h+ and introduces the RX 450h+ later in the year.
2024 Lexus deliveries by powertrain type
Hybrid (HEV) 9506
Plug-in Hybrid (PHEV) 351
Battery Electric (BEV) 307
Petrol/Diesel 3478
Total 13,642
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