Lexus has topped a Roy Morgan Research poll of 50,000 car buyers about their buying and ownership experience.
The latest findings come after another Roy Morgan study from December 2016, which found that nine in 10 drivers are satisfied with their current make of vehicle.
A total of 92% of drivers report being very or fairly satisfied by their current vehicle make, well above the industry norms for banks and super funds, telecommunications and utilities providers, retailers and supermarkets, airlines and hotels.
A division of Toyota, Lexus leads the way with 96% of its drivers satisfied.
Roy Morgan chief executive Michele Levine, says Lexus has consistently outperformed industry peers with an unwavering dedication to satisfying their customers.
Peter McGregor, Lexus Australia chief executive accepted the award.
“This is a testament to our uncompromising focus on quality,” he says.
“Just as importantly, we remain committed to building on the foundation of our business, which is to deliver an exceptional ownership experience.”
The award comes after Lexus Australia enjoyed its most successful sales year in history.
VFACTS sales data shows Lexus delivered 9027 vehicles to Australian customers in 2016, that number representing a 3.9% increase on the brand’s 2015 result.
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