Former Hyundai Motor Company Australia coordinating director of sales from 2015 to 2019, Ted Lee, is returning to the company as its new chief executive.
Lee replaces Jun Heo who has been promoted to vice president and assumes a new business development role across Asia Pacific.
Lee is returning to Australia from Hyundai Motor Company headquarters in Seoul, South Korea, where he was formerly Head of Western Europe Team.
He first joined Hyundai Motor Company in 1997 and is the first CEO to have previously held a position at HMCA. He was also in charge of domestic sales in Turkey between 2009 and 2013.
“It is a delight for me to return to Australia after having spent four years here previously, during which time I grew to love the country and its people,” Lee says.
“Hyundai in Australia has just launched 18 new models in 18 months, an unprecedented product assault which sees the entire range refreshed or brand new – our product has never been stronger.
“I look forward to working with the HMCA team and the Hyundai National Dealer Network to further strengthen the brand and bring more Australians into the Hyundai family,” he says.
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