The Duke and Duchess of Cambridge launched The King’s Cup, a new sailing event, at the Cutty Sark in London on 8 May.
Land Rover announces its support for the sailing event, which will take place at Cowes this August, and joins as presenting partner.
The King’s Cup is an eight-boat regatta race to raise awareness and funds for patronages chosen by Their Royal Highness.
The winning trophy was first presented by William’s great, great grandfather King George V in 1920.
“Land Rover is proud to be the presenting partner for The King’s Cup. This is an exciting new addition to the sailing calendar with eight teams, including the Duke and Duchess of Cambridge, competing for a prestigious, historic trophy to raise awareness and funds for eight charities chosen by Their Royal Highnesses,” says Jaguar Land Rover chief executive officer Ralf Speth.
Speth says Land Rover has a strong relationship with sailing.
“The King’s Cup ties I with our support for Lendy Cowes Week and the Cowes Sail GP event,” adds Speth.
The regatta will be held Friday 9 August this year in Cowes.
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