Automobili Lamborghini S.p.A has declared 2018 is the Italian supercar company’s highest ever sales year in its history.
2018 also marks Lamborghini’s eighth straight year of global sales growth, buoyed by the 1761 deliveries of the Urus SUV and record sales of V10 and V12-engined variants.
Lamborghini’s 157 dealers across 50 countries, delivered 5750 units, up from 3815 in 2017 and an eon away from the 1302 cars sold in 2010.
Asia Pacific contributed to the sales hike including Australia’s 134 local sales (up 33.3% on 2017) and and New Zealand’s 26 sales, up from 16 the previous year.
Other booming markets for Lambo were the Europe, Middle East, Africa region with 2497 sales up 69%, and the Americas on 1952 sales, up 46%. The USA remains the single biggest market for the raging bull on 1595 cars in 2018, ahead of the UK on 636 units, Japan on 559 cars, Germany buying 463, Greater China taking 342 cars home, while Canada bought 316 Lambos and home country Italy took delivery of a more modest 295 of the flamboyant, Ferrari rivals. According to Lamborghini, all these countries recorded “increased deliveries substantially and marked national historic sales levels” for Lamborghini.
With essentially only three models on sale, the V12 Aventador, the V10 Huracan and the twin-turbo V8 Urus SUV, the former two both showed sales increases of 3% and 5% respectively.
Australia bought seven Aventador and/or Huracan, according to VFACTS sales data provided by the Federal Chamber of Automotive Industries, while 22 Urus found (luxurious) homes Down Under.
In December, Lamborghini Urus outsold the Rolls-Royce Cullinan which sold four units, which also beat Infiniti’s QX80 on three, and the newly-arrived Audi Q8 on two December sales.
Lamborghini chairman and chief executive Stefano Domenicali says Lamborghini has entered “new dimensions.”
“We delivered not only another sales increase, but reached substantially new levels in surpassing by far the magic mark of 5000 Lamborghinis sold,” he says.
“This quantum leap proves the sustainability of our product and commercial strategy. The performance is all the more remarkable as we mastered an unprecedented double challenge: constantly bringing new models and technologies to the super sports car market, while simultaneously managing doubled production capacities at our headquarters in Sant’Agata Bolognese,” Domenicali explains.
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